Vancouver Chinatown Foundation
As Marketing and Communications Manager for the Vancouver Chinatown Foundation, I led the organisation’s marketing strategy and day-to-day communications across all programs and social enterprises. I managed a team of three and oversaw digital content, campaign planning, event marketing, community engagement, storytelling, and KPI reporting. My work supported the Foundation’s mission to revitalise Chinatown by driving visitation, increasing neighbourhood visibility, strengthening partnerships, and promoting fundraising initiatives, cultural programming, and social impact projects.
Key Achievements
Raised more than 719,000 dollars at the Annual Autumn Charity Gala through strategic campaign planning.
Attracted more than 21,000 visitors to community events and Chinatown activations.
Grew the Chinatown Storytelling Centre’s Instagram audience by 30 percent.
Increased email subscribers by 18 percent during my time there.
Managed digital content across Facebook, Instagram, Twitter, TikTok, website, and email marketing.
Improved monthly and quarterly KPI reporting to track engagement, reach, and conversions.
Projects I Managed
Chinatown Storytelling Centre
Promoted exhibitions, programs, tours, and community storytelling.
Led collaborations with local artists and creatives to highlight Chinese Canadian culture and contemporary voices.
Foo Hung Curios
Supported retail promotions and in-store traffic.
Worked with partners and local creators to release exclusive retail products such as limited edition apparel and artisan chocolate collaborations.
Bob and Michael’s Place
Managed communications around project milestones, progress updates, and community impact.
May Wah Hotel
Supported awareness efforts for affordable housing initiatives and senior support in a historic SRO building.
Economic Revitalization Program
Promoted small businesses, neighbourhood improvements, and cultural initiatives.
Supported the launch and visibility of the Chinatown Impact Fund, designed to help local businesses grow, modernise, and contribute to community vibrancy.
Worked closely with partners through the Provincial Government and the City of Vancouver’s Special Enterprise Program.
Chinatown Vintage
Supported this social enterprise through digital content, community partnerships, and promotional campaigns.
Major Events
Light Up Chinatown
Two-day cultural festival created to bring people into Chinatown.
Managed marketing, PR, influencer outreach, and community engagement.
Collaborated with foodies and influencers to drive event visibility and boost foot traffic for local businesses.
Helped attract thousands of attendees over the festival weekend.
Annual Autumn Charity Gala
Oversaw event communications, sponsorship visibility, auction promotions, and donor engagement.
Supported strong fundraising outcomes and post-event communications.
